Mezza Lebanese Kitchen has been serving up authentic Lebanese cuisine in the Halifax restaurant industry for over 20 years. With several family-owned locations to their name and a desire to develop several fast-casual operations, the client felt it was time to re-evaluate and enhance their brand. Our team began with the design of an expressive brandmark featuring custom lettering and a hand-etched olive branch. As the restaurant experience was defined, we developed additional visual materials such as menu boards, uniforms, and packaging labels. The new look was unveiled to enthusiastic crowds at the Scotia Square location, where branding and the built environment came together to create a distinctive and delectable experience.
This project was designed with Dartmouth-based design firm Form:Media.