The Halifax Distilling Company is an independent distillery that continues a 130 year-old family tradition of crafting fine spirits. For their Summer 2016 opening, the company needed a brandmark, as well as labels for their four signature blends of rum: Gold, Spiced, Black, and White. The rum labels bear the name of co-owner and Master Distiller Julie Shore, and convey a sense of “Maritime-made” through custom illustrations. The brandmark is a salute to the regional tradition of rum-running and reflects the enterprising spirit of the company.
Creative Direction: Iain MacLeod, Luke Stover Graphic Design: Yulia Semenova, Luke Stover Custom Illustration: Yulia Semenova