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The Shubenacadie Provincial Wildlife Park is set in 40 hectares of natural woodlands, and is home to about 90 species of mammals and birds, two interpretive centres, hiking trails, a picnic area and playground. In 2016, Ducks Unlimited Canada and the Nova Scotia Department of Natural Resources embarked on a series of strategic planning exercises to increase visitation numbers, improve the visitor experience, and create a more cohesive identity for the site. Working with AldrichPears Associates, I helped develop a Wayfinding Signage Plan as part of achieving these goals. The plan included a complete hierarchy of signage designs, the identification of proposed signage locations, a redesigned park map and an updated visitor brochure. 

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© 2020 Luke Stover | Graphic Design